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November-december 2003

Hewlett-Packard

Work With Local People

Hewlett-Packard urged multinational companies to work with local governments and local people in formulating projects that would help developing countries benefit from advanced technology. Carly Fiorina, chairwoman and chief executive of Hewlett-Packard Ltd, said in her address to the APEC CEO Summit that financial aid alone would not benefit developing countries in the long term, but multinational companies shall invest more on human resources in these countries for their sustainable economic development. She said this investment would in turn open new markets for companies and help them develop technologies that would better respond to the need of local people.

It comes to developing markets, investing in sustainable development hasn't always been one of the primary places companies look to become more competitive," she said via satellite broadcast from HP's headquarters in California, the United States. "It's usually grouped under some philanthropic effort, but not seen as fundamental to business success." She said: "I would argue the path to greater competitiveness and greater sustainable development lies in corporations taking a more direct role in the developing world."

She said HP has initiated projects where the company assigned their own employees, backed by HP's financial resources, to work with local governments and people for economic development in developing countries. She said the project also helped HP to locate new markets and develop new products and services. "The goal is to create development that is both sustainable and replicable," she said.

Fiorina said being competitive does not necessarily mean that one company or country would gain at the cost of another company or country. She said she believed companies and countries could work together for their mutual success. She said for countries to be able to compete in the world market, governments need to invest in education and training, research and development, and creating transparent and accountable society. She urged governments to keep on investing in these three areas despite of their current budget constraints.

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